Some of these include: Lead Generation Tools, Recruiting Software, Social Media Marketing Training, Job Postings & Resumes, Digital Marketing Services, Customer Support Platforms, Video Conferencing Systems, Professional Development Courses, Employee Engagement Programs, and more. In addition to these tools, LinkedIn sells a variety of products that cater to various professional needs. By doing this, you increase the likelihood that your prospects will read your message and respond accordingly. Instead of making phone calls, you can simply share relevant articles and job postings via email. That's why LinkedIn Talent Solutions is ideal for building relationships with candidates. While Sales Navigator is great for cold-calling, you might prefer something a little less invasive. As long as you provide accurate information about your company and its products or services, you'll likely land job interviews through Sales Navigator. This app enables you to easily reach professionals across the country. If your goal is to market yourself online, then chances are you're familiar with LinkedIn Sales Navigator. Additionally, they can upgrade to Premium status without paying extra fees. Users who sign up here can manage unlimited connections, plus send invites to connect with 10 contacts every month. For $50/month, Pro users also benefit from priority inbox notifications, advanced messaging capabilities, and enhanced analytics data.īusiness - Business subscriptions offer greater flexibility than the previous two tiers. Pro - Subscribers to Pro accounts enjoy unlimited connection requests and can send invitations to connect with 5 people per month. In addition, Basic subscribers receive regular emails about new jobs posted in their industries. There is no limit to the number of additional friends you can request from contacts. Let's go over each level briefly below.īasic - Free basic membership gives you access to five connections per month. Each plan offers slightly different benefits, although the differences aren't very significant. However, once you've created a profile, you may choose between three subscription levels: Basic, Pro and Business. You won't actually pay anything when signing up for a LinkedIn account. If you don't participate in group discussions already, consider joining a few to make yourself accessible to prospective clients. These posts show up in everyone else's feed. Group admins can invite others to join and post messages and updates. Group - Groups are similar to Facebook groups, except that they exist solely within LinkedIn instead of being open to anyone. People looking for employees can check out your profile to learn about you and decide whether you're right for them. It also contains links to related profiles. Profile - Your Profile is essentially a resume, which includes things like education history, work experience and skills. This helps you get found by those searching specifically for companies in your field. They usually feature a logo and a brief description of the business along with contact details. Here are three main types of LinkedIn products you should be aware of.Ĭompany Page - A Company Page allows users to build their presence within a specific industry sector. While some of these features overlap, they serve unique purposes. The good news is that LinkedIn provides multiple ways for you to organize your information. With such a large user base comes a huge amount of content that you'll have to sift through before you can see it all. LinkedIn has over 300 million members across 200 countries around the world. Let's take a look at some of the most popular LinkedIn products. One way to do this is through setting up LinkedIn Product Pages (LPP), which will allow you to showcase your offerings and gain instant credibility from potential customers. You could start by creating a company profile, but if you want to really boost your search engine rankings, there are several other options available. There are many ways to use LinkedIn as an effective marketing tool. This article explains what LinkedIn’s product catalog looks like so that you know exactly where to find everything you need to grow your business. LinkedIn is one of the best social media platforms for finding and connecting with people who can help you achieve success in any industry. Can I use my own photos as part of my LinkedIn Products Page?.How do I create a LinkedIn Product Page?.
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